University of Maryland

INFO Rebrand 2024

The UMD College of Information Studies announced that its name officially changed to the College of Information (INFO) as of June 1, 2024. The visual transition (print, digital, physical spaces) will take place over the summer of 2024, with a goal of being fully implemented by August 20, 2024.

This page is a resource for INFO College faculty, staff, and PhD students to check on the implementation timeline and progress of this transition. Any to-do’s for faculty, staff, and PhD students, such as updating your email signature, will be emailed to the appropriate groups with instructions over the summer. These instructions will be available on this page as well. Please contact ischoolcomm@umd.edu with any questions.

Implementation Timeline

✅ = completed
➡️ = includes a to do item for faculty, staff, and/or PhD students, instructions will be provided

June 2024

  • 5/30/24 Announcement: Email announcement from Dean Keith Marzullo to INFO faculty, staff, students, parents, alumni, donors, board, and UMD leadership; with news release also posted on INFO website
  • New Logo Suite Available: Posted on INFO’s Zenfolio
  • Wikipedia Page: Content to be fully updated
  • New Shady Grove Combo Logo: New SG logos posted to INFO’s Zenfolio, team notified 6/20/2024 to update this on their items/sites/forms by 8/20/2024
  • Center/Lab/Affiliated Websites: Site POCs notified 6/20/2024 to update INFO logos and INFO College name mentions on their microsite(s) by 8/20/2024, new logo suite available on INFO’s Zenfolio

July 2024

  • INFO Website: Content is fully updated on website
  • INFO Website Forms: Content + new logo updated
  • ➡️Team Admin Emails: E.g. ischoolcomms@umd.edu → infocomms@umd.edu. Each team will receive their new email (both accounts to coexist with forwarding from the old to new), with instructions for transition.
  • ✅ ➡️ Google Forms: Instructions to be sent out for fac/staff/PhD students to update the logo and content of any google forms they manage
  • Swag/Apparel: Order new swag, apparel, and branded event supplies; to arrive July and August
  • Salesforce: Update Salesforce templates, list names, forms
  • Digital Templates & DIY Assets: Posted online and shared (letterhead, powerpoint template, industry one-pager, orientation packet items, etc.)
  • Degree Program Videos: Post updated videos for all college degree programs
  • UMD Websites/Links/Funds Updated: Requests sent to UMD sites to update their content, links, logos (course catalogs, main UMD pages, giving/fund pages, etc.)
  • INFO Listservs & Group Emails: New emails to be announced, no associated to-do’s, just an FYI (e.g. ischoolstaff@umd.edu → infostaff@umd.edu)
  • ✅ ➡️ Job Postings: Send HR and management instructions to update language where the college name is mentioned
  • ➡️ Virtual Info Sessions: Grad Program Teams record new virtual info sessions
  • ✅ ➡️ Email Signatures: Faculty, staff, and PhD students receive guidance for updating their email signatures
  • ✅ ➡️ Fac/staff/PhD Student Sites/Social Sites: Faculty, staff, and PhD students receive guidance for updating reviewing and updating their own sites

August 2024

  • INFO Website: New logo goes live
  • Intranet: Content is fully update + new logo goes live
  • Social Media: All INFO accounts are updated
  • Print Items: Stock/swap out all print items across INFO buildings (program brochures, greeting cards, pocket folders, etc.), design in June, order in July
  • Building Signage & Wall Murals: Fully updated by August 20 (UMD facilities dependent)
  • 8/20/24 Transition Complete
  • 8/29/24 Marketing Campaign Kick Off: @ INFO Welcome Back Event for students (FYI 8/26/24 classes start)

 

Note: a local and national marketing campaign as well as special events are in development—to launch in tandem with the start of the Fall 2024 semester, running August 29 (welcome back event) – November 2024.